How to Use Social Media for SEO?

The online media which is used to make submission of the site public which process though voting process and become popular if submission gets some specific number of votes. Any person on the internet can share news, videos, photos and podcasts through submitting it to the Social Media Sites.

Wikipedia defined the Social Media to provides collectible information and provides interaction between author and readers. Social Media is used to generate publicity on the internet. Social Media can generate huge publicity to online communities and community websites which drive huge traffic toward site. Social Media stars with RSS feeds, adding a ” Share it” button on the site or blog.

Here I am discussing five rules which must be followed by every one while conducting SMO for the website, which could be called as the new era SEO.

Increase linkability of content - Most important thing for any site. Many of the sites are static in nature means they do not update its content. To optimize a site for social media, every one should need to increase the linkability of the content which is provided on the site. If your site is static then add a blog which will provide regular updates to your site.
Provide easier bookmarking and tagging - Add some content features as “add to Digg” , “share at reddit”, “add to technorati favorites” which will make it easier to bookmark your content. Use relevant tags and suggested notes for links.

Reward inbound links - Inbound links set the parameter for success of any blog, inbound links are provided to gain desired search results and overall ranking of the site. To encourage more of them, there is need to make it easy and provide clear rewards. From using Permalinks to recreating Similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you.

Provide help for your content travel - As the SEO, SMO is not just changing the content of your site. If you have well structured content then it must be portable as if you are using pdf’s, video and audio files, if you submit them to relevant sites this will help your content travel further, and finally it will drive links back to your site.

Encourage the mashup - In a world of co-creation, it pays to be more open about letting others use your content (within reason). YouTube’s idea of providing code to cut and paste so you can imbed videos from their site has fueled their growth. Syndicating your content through RSS also makes it easy for others to create mashups that can drive traffic or augment your content.

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