Why CSS is Better For Search Engines?

Cascading Style Sheet (CSS) is evolutionary development in the field of web development, CSS is a stylesheet language it is used to present that documents which are written in a markup language. It is applicable in the styling that web pages which are written in HTML and XHTML, but this language can be applied to any kind of XML document, including SVG and XUL.

CSS are used for separation of the stylistic page elements page which may be layout, color and fonts of the content of the web pages such as paragraphs and images. It is called the Separation of Content of site from Presentation.

If you have problem with understanding the CSS at all then you may not go for using it for your site. However I will suggest the CSS because many of advantages can be gained, not just for Google, are well worth the time invested in learning it. For an introduction to CSS see “Introduction To CSS”

CSS is better for Google because:

• CSS allows for smaller file sizes and good for these files.
• CSS always allows your greater and better control on the page structure.
• CSS provides you better control to hide unwanted content from browsers while it still gets picked up by Google.

CSS allows for smaller file sizes and good for these files

Take out styles of the HTML page and put them into a standalone style sheet file, by doing so you can reduce the overall amount and size of code in your web pages. Then pages contain less code and so have smaller file sizes and Google prefers those pages which has smaller file sizes and other search engines prefers them too.

There is no specific rule like it offered by Google but the search engine optimization community prefers that 100KB as good upper limit for page sizes of your site.

CSS always allows your greater and better control on the page structure

By applying CSS you can structure your all document of the page according to HTML standards without fear of compromising the style, look and feel of your web page. When use CSS it increases the value of your layouts too.

Google always rewards those pages which are well organized and structured, but many of the designers ignore standards and guidelines of CSS as much as possible, because they think that standards may lead to bland pages. By applying CSS, web designers may design more attractive and fair pages.

CSS allows you to hide content from browser while it still gets picked up by Google

You can apply dynamic CSS to hide some content from certain browsers. For example your page have such content which you want to appear on screen only at the time of print and not that time when any one not going for print, then you can use CSS at that place for hiding contents of page (such as page navigation). The advantage is that Google will still index all of the content and you will still get the benefit that content brings.

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