Comparison Ads - The Latest Innovative Tool from Google

Google has officially launched their latest innovative tool ‘Comparison Ads.’ Currently, Comparison Ads is only available for mortgage advertisers and they can use this tool to compare their products with each other. Google plans to extend the services of this tool to other products also in the near future.

All those who are looking for a mortgage always want to know about a specific offer. What you want to know is the APR which is based on your specific set of circumstances. This feature is currently not provided on AdWords according to Nick Fox who is the Director of Business Product Management at Google.

When you use Comparison Ads and search for terms like mortgage, refinance or related words, Google throws up a special ad inviting you to view all the special offers displayed on its webpage. Though the product has been officially launched, it will be atleast be a week to see the tool fully deployed. But Comparison Ads could be visible in some states where the ads can find matching content.

Once the ad is displayed on the webpage, all the user needs to do is to click on it and will be directly taken to various and related mortgage offers by different lenders. The user can also filter search results based on loan amount, credit rating, income, state and country. Google is currently offering Comparison Ads only in the United States and that too not in every state.

Ads featured on this site are sold on a cost-per-lead basis. When a user clicks the ad, the information is sent to the advertiser and he is billed accordingly. No information about the user is given out and Google acts as a temporary bridge between the user and the advertiser. If the user is interested in forwarding the deal, it is entirely up to him to give his personal number and have the advertiser contact him or vice versa.

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