Google Maps Beat MapQuest for the First time: ComScore

The January traffic data collection has presently reported Google Maps to be leading all the way beating MapQuest and recognized to be the top mapping site among in US. According to the figure received, it states 41.5 million visited for MapQuest during the month of January and around 42.2 million unique visitors exclusively for Google during the same month.

MapQuest were the leading entertaining in this field and it is the first time that Google Maps have overtaken them. On the other hand, there are sources reporting that the time on site or the engagement within the site is greater for MapQuest when compared to that of Google Maps even now.

This event has been monitored since long time, since links to competitors mapping sites was removed by Google from the search results obtained during January 2007. There are many who argue with the concept that it is an unfair result as all this is done by the ability of Google to refer more traffic to its own resources. Yes it has been true as Hitwise reports the same news that a large number of traffic to Google Maps has been the result of the same issue of self-referring phenomenon. Almost a year ago, Hitwise’s Heather Hopkins had written about the gains of Google against Map Quest.

Even though there are enough evidences, it does not figure out the entire thing what has resulted right now. The truth is still there about the self-referring phenomenon, still there are other significant factors also to be noted at the same time.

The investment made by Google for the past years on Maps as well as the distributions across the web world is significantly large and this has been conducted via its API. The special features and abilities of Google Maps are special and extensive when compared to that other competitors. Microsoft was the only company to match with that of the investment made by Google in online mapping.

From SEO MegaCorp News Blog.

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