Interesting Add-ons to Yahoo Search Marketing Tool

Yahoo search ads tool is undergoing a major change with many new features getting incorporated. According to the blog on Yahoo Search, the latest features include a desktop management tool, network distribution control, integrated rich ads and much more. Let us take a detailed look at these innovative add-ons to the Search ads.

The first interesting feature is the Yahoo Search Marketing Desktop Tool which is created more along the lines of Google’s desktop tool and is intended to manage AdWords. The specialty of this feature will be that advertisers can now manage their search campaigns both offline and online. This feature has been a long-awaited one and advertisers are eagerly looking forward to using this to their advantage.

Integrated Rich Ads management is another feature that will get incorporated into the Search tool later this month. Once this is done, advertisers can directly use the YSM console and manage rich search ads.

Another interesting and exciting feature that will be launched soon is the Yahoo BOSS platform which will allow third-party developers to not only syndicate Yahoo search on their websites but also generate revenue using BOSS.

The fourth addition to the tool is the Network Distribution bidding control using which advertisers can run ads on both Yahoo and its partner networks. It will also allow advertisers to separately set bids for every channel or distribution.

A spokesperson at Yahoo said that the company has decided to constantly and continually improve its search ad technology by either improving the existing or by adding enhancements to the ad selection technology. Yahoo also intends to use previous queries to fine tune and refine their ads which will be displayed to the searchers and other users. Well, this promise definitely sounds exciting and will eagerly be awaited by all advertisers.

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