New and Dynamic Parameters like Prices added to Google AdWords

A recent blog on Google AdWords posted that advertisers who make use of the v2009 API can gain advantage with the company introducing two new, dynamic parameters in the ad copy. The new and unique parameters that were added include prices, quantities, discounts, offers and so on.

For example, if you run a search on an airline and want to find the latest prices for a trip from California to New Orleans, it can be done using API with the added parameters. The displayed ad copy will resemble something like this, ‘Fly from California to New Orleans for $250, Five Seats Left.’ This is definitely a very powerful way to display ads and can help publishers make the best use of it. You can practically search for any product or service and get results displayed in a similar manner making online shopping a highly pleasurable experience.

Google also mentioned a few other points that have to be kept in mind regarding these new parameters of AdWords. These dynamic Ad parameters can only be added or updated by the publisher through the AdWords API interface and not using any other tool like AdWords Editor or any other similar interface. At a time, only two new parameters can be added for any Ad. Another thing publishers have to keep in mind is that the dynamic value of these parameters must always be numeric unlike default values which can be non-numeric too. Currency symbols can also be added to the Ad.

As a last word of caution, Google mentions that all publishers must make sure that their ads comply with the policies of Google AdWords and any breach of this can terminate the contract. These new and dynamic parameters of AdWords are definitely a powerful tool for all publishers and can be used to gain maximum benefit.

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