Google has announced to do some changes in their AdWords Algorithm last week. Yesterday these changes have done. Now they can evaluate precise quality of Ads and can determine that which Ads should be shown above the search engine results.

Google_AdWordGoogle made two changes in AdWords algorithm which will do following two things:

1. Improved how they normalize the formula for taking into account ad position when calculating an ad’s click-through rate.
2. Enabled more ads to reach the top ad spot, through a revised ad promotion algorithm.

According to the Google AdWord Blog:


these improvements better evaluate the precise quality of your ads and improve the way we determine which ads show in the yellow region above the search results.

We also wanted to emphasize that AdWords has always accounted for the influence of ad position on CTR and removed it from the Quality Score. This specific improvement updates this system to make it fresher and more accurate.

Google_AdWord_Blog

Know more about these changes on Search Engine Land in this post “What Google AdWords Really Changed Last Night”

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