Internet has turned to be a perfect place for shopping and even for comparing prices of the products which are available at the physical stores too. This has also increased the number of people who are getting online to check out rates, buy products, and exchange them and a lot more is done by sitting at home by just a few clicks.

Also a new research and study on online shopping has estimated that the growth of shopping online is just building up five times more when compared to that of the brick and mortar stones. With this news being put out, the marketers are looking out for bringing up paid searches which would certainly be a major aspect of internet advertising strategy. It has been figured out to be the best way to reach out to the buyer when they are online. Of course the charges have increased dramatically with improved competitions and more companies working on with similar keywords to achieve something they call as the market strategy.

At present, there are many of them playing with paid searches and there has been topped up benefit which is obvious from their plans. This is highly measurable and the pay is largely based on the performance received. This is because the top listed companies on search engines get better benefits as it has been thought by the customers that the top listed companies on these search engines are the best and the top performing ones. But it all depends on the advertising done online with their products and links!

Whatever be the concern, the major aim would be to bring up the perfect link between the customer and the agent to sell products successfully. Paid search is sure to take the toll to work on cost-per-click basis to bring up more people to the world of internet.

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The reports talk about a new fraudulent act done by a Google employee who is an internet marketer also. Jeremy “ShoeMoney” Schoemaker has also put up a case against this employee named Keyen Farrell who has been thought o use the U.S registered trademark in Google as part of the search ads.

When the issues related to trademarks and search ads has been on the peak these days, the major point which has been talked about is why Google itself did not take the necessary and initial steps to stop what they have put up so far. They could have pondered into this special issue of using a trademarked keyword which according them must not be done and was also a big hype in the entire IT news desk especially in the search engine hotlines.

According to the policy laid down by Google, it allows for the triggering of ads with trademarks but what is prevented is the use of these in the description or title of the ad copy. The complaint laid down by Schoemaker is also the same as the nickname which is also a registered trademark is being used in the ads and it shows up on search which is also the name of the website.

He has also complaint that these results have been the same for more than a month and it has the title which is trademarked by him. On filing the report with Google he has also got the reply from the same telling this would be prevented and will be taken seriously. Also, they have asked Jeremy to submit a list of the variations or misspellings about the same for more reviews. When you try to create an Ad title with the trademarked keywords you can find a warning on the page thus strictly preventing from going against the rule laid down by the Google team.

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Google has announced to do some changes in their AdWords Algorithm last week. Yesterday these changes have done. Now they can evaluate precise quality of Ads and can determine that which Ads should be shown above the search engine results.

Google made two changes in AdWords algorithm which will do following two things:

1. Improved how they normalize the formula for taking into account ad position when calculating an ad’s click-through rate.
2. Enabled more ads to reach the top ad spot, through a revised ad promotion algorithm.

According to the Google AdWord Blog:

these improvements better evaluate the precise quality of your ads and improve the way we determine which ads show in the yellow region above the search results. We also wanted to emphasize that AdWords has always accounted for the influence of ad position on CTR and removed it from the Quality Score. This specific improvement updates this system to make it fresher and more accurate.

Know more about these changes on Search Engine Land in this post “What Google AdWords Really Changed Last Night”

We cover the Important Search Engine and Google AdWord News from the Internet. In the SEO News category we cover all News related to the search engines as Google, yahoo, MSN, AOL, Altavista etc.

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