Social Media is hottest trend these days. In the past times bloggers work for building blogger relationship for better and happy blogging. But in this time when the social media is rocking the blogger relationship is changing into the social media relationship, because there is much more social media than the blog. In this post I am focus on building blogger relationship through social media.

Image Credit : CohnWolfe

Social media opens the many doors of interaction with various bloggers. Social Media Relations may help you to span your marketing, technology and the other internet trends and culture. These are three components which can make your social media campaign successful.

Here Steve Rubel, Edelman Public Relations and Senior Vice President and blogger of Micro Persuasion discusses the impact of social media on the practice of public relations. Rubel states that some of the practices of public relations are becoming obsolete and that the new era of public relations is just beginning, and covering that how social media may help to build public relationship

In these days social media is growing faster and faster. The people who are involved in the social media and wanted to succeed then it is must that they must be able to establish good relationship with fellow social media aspirants.

Social Media is Impacting the blogger relationship in various manners. How to build the blogger relations through the social media, I am going to explain that here in simple 5 steps.

1. Build Your Power Profiles in Social MediaFirst define your objectives for publicity in social media with a appropriate planning. Build your power profiles in social media to show your potential. Your objective should be as per the norms of the social networking.

2. Target Like Minded Users: Your second goal should be the targeting the users who are the same as you and in the same industry. Here you have to make the relationship so, the people who has same interest may give you more knowledge and that users can understand you well.

Make the list of your target bloggers related to your goals, who is it you want to reach with this campaign. What type of message you want to spread over the target blogger.

3. Arranging The Meetings: Develop a schedule to meet your bloggers who are on the social media sites this will save you time in developing good relationship and may help you to understand them well. Create the synergy by conveying your public relation plan with other bloggers.

4. Media Communication Is Important: Make the list of Social Networking places through which you reached the bloggers as twitter, MyBlogLog, join some niche specific social media site in your niche. Choose the most effective out of them. Impress the people with you good skills.

5. Measure Effectiveness of Your Work: Measure your all efforts in this field, what should be done also and make new plans to build your network. Analyze the best blogger with witch your relation is strong and include his/her in this campaign, discuss the plan and negotiate it with him/her.

Popularity: 6% [?]

Blogging is ascending and becoming popular these days. It is general issue that most of the articles on blogger relations only focus on tendency to treat bloggers like traditional media, and also a focus on tactical pitches or initiatives. It is not a right approach, also a due to the bad media relations trend where hits matter more than relationships.

Blogs are becoming more important sources of information and competition for bloggers time and attention against mainstream media. So it is very important thing to make a healthy relationship between the bloggers.

I am starting here with the comment of Steve Rubel of Micro Persuasion.com who provided some useful comments on a recent pitch he received from a PR person acting on behalf of a software company.

When pitching a blogger, however, the stakes are much higher. Someone can easily cut, copy and paste your email into a blog post and put it up on the Web lickity split - like I just did. Although not everyone will be as nice as I was in cloaking the identity of a pitch’s author. The lesson here is that the rules of engaging citizen journalists are in some ways similar to working with the pros, yet vastly different.

Well friends I am starting with defining the blogger relationship and then I will discuss some principles here to make a good healthy relationship between bloggers.

Blogger relationship is the relationship between people, customers involved which are influenced by blogging in any specific industry. Bloggers relationship is build in relative industry bloggers, An industry falls in a community of the peoples which has target to a common purpose so a better relationship may be formed. As example the blogger of search marketing may make a better relationship to the blogger involved in same community, If he wants to make relation with stock market blogger then he can not survive it for long time. Related communities may also establish better relationships as search marketing, internet marketing, link building, social media bloggers may form better relationship between them.

1. Know the art of relationship:
If you have better knowledge about industry then you will definitely make better relation to others. But here only knowledge not counts, for making more strong relationship to others you must to be transparent, honest, and trustworthy, and do not treat your fellow blogger as your competitor.

You have not the “right” to pitch bloggers, so really think about it before you approach any blogger. Read his blog, analyze it’s relevancy, collect other involvement of blogger, Know his social presence. Then go for pitch him. No one likes to sold “to” or marketed “at”; each person needs to hear things differently, so think about that.

When you go for conversation to others then it is expected that you from PR field. So, you must have good PR skills. You must know what to talk, how to talk and how to manage impression. This is about doing PR in the Long Tail so that you can develop more meaningful relationships that have a more significant impact on the brand, business, and customers service (the perennial Quality vs. Quantity question). Change your thinking about about PR in terms of pitches and audience. Pitches and audience is dead now.

2. Reach to bloggers through Social Media and Promote them also:
Social media sites is a good platform for establishing a good relationship. Every member on social media sites wants to make him/her reputation, if you help them and appreciate them on social places then they will never ignore you.

Help them on social sites by submitting and sharing their posts, articles and appreciate them by your comments on social sites such as Digg, Reddit and Stumbleupon.

Next Idea for appreciating them is link to their activities, posts, articles, sites. If you do so then they respect you and believe in you. Comment on their content before reaching to others, share you ideas to do make better than they are doing.

3. Social tools are best way to contact bloggers:
Prefer the mode of contact that blogger wants. It may not be contacting him/her by email, prefer social his/her social profiles to contact them as Facebook, Yahoo Mash, LinkedIn. It will show them that they are popular in social places and they will also able to see your social profile on these social media sites. They will be much familiar to you by this way than contacting by email.

4. Creativity attracts everyone:
Creativity is the jewel in PR and business. A different thinking can profit you more if it involve some knowledge based research. Here you have to attract the blogger and members of your community. So, think different than others and create some different thing which may distinguish you from the huge crowd.
Show your creativity in making Videos, Podcasts and social bookmakings this will minimize your work effort in your industry.

Create some short, innovative and creative video demos and introduction. If you will make specific videos for the people you want to reach they will automatically come to you. Invite bloggers to co-host any event, invite them as a guest for your organized fest, interview them or call them on such as BlogTalkradio. Think differently and create some useful thing for the bloggers. Bookmarking may also help you here if you bookmark such content which are useful to bloggers on Stumbleupon and del.ico.us.

5. Look for helping peoples:

You can know about the users who are talking about your company, your industry, about you and your competition from the Google Alerts. Blogpulse tells you about the blog and bloggers who has strong authority in relevant field so, make you update with Blogpulse and also go for discovering blogs on Technorati for your keyword.

6. Read and listen your favorite blogger and blogs:
Read the blog of your favorite bloggers of your industry, and also comment on their update news and articles. Reach to their blog roll and know that why they are linking their blogs or why they give them space in their blog roll. Subscribe to their feeds and be updated yourself for their blogs.

7. Six C’s of blogger relationship:

Concept:You must know about the thing what is your and other blogger plans to achieve their targets. Provide them your help for achieve their target and appreciate their work.
Context: Your context must be so that the bloggers for whom you are looking
can understand that how they can be relevant to your work.
Consumption: Create a package that makes it easy for bloggers to write their story.
Credibility: Become an expert of your field which will make you credible.
Community: Join the relative community and discuss your new ideas with others and hear the ideas of others too.
Conversation: You are not invited to the conversation as a marketer. This is about people, so be articulate, responsive, honest, smart, and resourceful.

Popularity: 10% [?]