A recent blog on Google AdWords posted that advertisers who make use of the v2009 API can gain advantage with the company introducing two new, dynamic parameters in the ad copy. The new and unique parameters that were added include prices, quantities, discounts, offers and so on.

For example, if you run a search on an airline and want to find the latest prices for a trip from California to New Orleans, it can be done using API with the added parameters. The displayed ad copy will resemble something like this, ‘Fly from California to New Orleans for $250, Five Seats Left.’ This is definitely a very powerful way to display ads and can help publishers make the best use of it. You can practically search for any product or service and get results displayed in a similar manner making online shopping a highly pleasurable experience.

Google also mentioned a few other points that have to be kept in mind regarding these new parameters of AdWords. These dynamic Ad parameters can only be added or updated by the publisher through the AdWords API interface and not using any other tool like AdWords Editor or any other similar interface. At a time, only two new parameters can be added for any Ad. Another thing publishers have to keep in mind is that the dynamic value of these parameters must always be numeric unlike default values which can be non-numeric too. Currency symbols can also be added to the Ad.

As a last word of caution, Google mentions that all publishers must make sure that their ads comply with the policies of Google AdWords and any breach of this can terminate the contract. These new and dynamic parameters of AdWords are definitely a powerful tool for all publishers and can be used to gain maximum benefit.

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The newest in the search engine news is the launch of unique keyword research tool by Google in the AdWords console. This is the new Beta version which is available to all now. For this, you need to go on to the website adwords.google.com and login to find the campaign section and by clicking the opportunities tab you can find the special and new tab, keyword tool. Along the top paragraph you can find the “beta” which is the latest one.

This new tool indulges in it some of the greatest other tools which were released by Google with time. The most special thing is that by linking to Google Insights for Search, more detailed versions are being brought about giving better filter options. They include giving mobile data, country specific information, setting the CPC prices on your own and thus allowing you to add the keyword filters. Filtering can be done by the industry category or through match types by a break up. Everything solely depends on you and how you would like to dig into the pit to get the best and reliable results.

This would certainly turn out to be the greatest help for many of the SEO experts who sit on for searching the most important and significant keywords which can do the job. The language selection option makes the website more easy and flexible for everyone to check out what they want to.

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Advertisers are always cautioned about the fact that they need to be careful about the inflationary effects that are part of the design and terms of paid search. An experienced bidder is always careful about this fact but people new to this field can be blinded.

Google’s bid simulator tool is made so that it helps advertisers answer that one question on what they need to bid for when they do not even know what others are bidding for. This tool will not show any of the hidden details of other bids but makes sure that enough information is provided to make the right choice.

This tool provides data in a graphical format allowing the users to take the right decisions. Values are provided based on which you can make a logical decision as to what is the next step. There is also a provision where in you can change your bid as and when you are viewing the graph giving out a result that will allow you to decide further on the bids that need to be processed.

If you are not happy with the information provided you could always use your own logic to decide on your bid as these are simulator tools and you never know how a real world data can affect this procedure. In the earlier days one had to bid and wait cautiously for any changing effects observed and then make sure that the right decision is taken, but now with the bid simulator tool things have become relatively easier.

With all this there is no need to worry about Google, because better than any body else they know their growth factor and they know they don’t have surprises in the roads that they have to follow. Growth rate in CPC may not be stupendous but the overall revenue collected is moving up and this is because of the high base amount of about $20 billion in a year.

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The latest announcements from Google states that the ‘Beta’ label has been removed from the AdWords interface. Testing of the new interface has been progressing since 2008 November. Slowly they started expanding the same to reach out to more advertisers with time and the present situation states that the working of this new concept has been accepted by them.

Apart from the removal of the label, Google also added that the interface will have proper and regular updating work done for a set of advertisers accounts to attract more of them. It is a whole new concept and of course the result of a greater hard work which has been continued since months and now the fruit is benefited rightly.

Even though the majority is happy with the new interface which will be launched, there are plenty others who still love to hold back the earlier one as they are not happy with the new one. It was found out that the same thread did send out plenty of messages asking Google for same.

According to the statistics there are many who would like to use the new one and the others who prefer the old one itself as they are accustomed with it. The views keep on changing and Google must always listen to the users to attract them and thus fulfilling their needs.

More developments are expected from the giants and let us wait and see what comes up and what does not. With the increasing competition, it has become difficult to survive in the industry without much changes and sophistications.

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The AdWords Blog by Google has introduced the new method much different from the others. Location Extensions is the latest feature with which they are coming up allowing the advertisers to include the complete address to the search ads for better results.

In this feature, it is possible to either add the extensions from any of the scratches or even to the same to the current text ads you have. It would certainly turn out to be the latest in local ads. With this, the entire ad unit will have a different approach and the need for local ads on business will certainly be replaced with this new concept.

Even though the new aspect has been brought about, it is not live for all as Google will first sort it out for the advertisers and it will be made available in the near future. The latest news about Location Extension was something which Google started testing way back in the year 2007 by December. It is only now it has been brought to the attention of the users.

To be a part just login to the account at AdWords and click onto the campaign section, after which you need to move to the settings. You can find the Locations Section under Audience, among which the “Show relevant addresses with your ads” must be selected. To make this happen you need to have a Google Local Business Listing and everything would be in your hands!

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Google finally talks about the shoemoney trademark case. It was earlier this month the case came up regarding tampering of the AdWords system by one of their employees for his benefit. Even though many questions were put forward, the company had not given any response till now. Recently Google cleared all misconceptions which were raised due to the incident. They claim that it was a mistake and not a purposeful attempt from the part of the employee. Security and privacy of the accounts of the users are of utmost importance and it is prohibited to supply any information regarding the accounts. If they violate these rules for any sort of personal gain strict action will be taken against the concerned person. All the policies, and filing process related to the trademark are secured with utmost secrecy and any wrong doing with them is a serious offence.

Google have conducted a thorough investigation and have found out that in the case of Shoemoney trademark, a mistake had happened. The error was corrected immediately and the advertisement ran for a short period of time. When probed further it became clear that the mistake was caused by another employee of AdWords instead of Keyen Farrell, against whom the case was charged. He was the defendant of this case and schoemaker had issued a complaint against him for using his trademarks. The Jeremy Shoemoney case went on for quite some time and investigation procedure by Google took more than a month before the truth was revealed.

The case was dragged due to the silence maintained by the company which was broken finally leading to the end of the chapter. Schoemaker informed that the defense withdrew the case for dismissal which makes the file to remain in Nebraska and then will move forward for the purpose of discovery.

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