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posted in 23 Aug, 2009 by Manish Pandey  

Is Google’s Bid Simulator Tool Deflationary?

Advertisers are always cautioned about the fact that they need to be careful about the inflationary effects that are part of the design and terms of paid search. An experienced bidder is always careful about this fact but people new to this field can be blinded.

Google’s bid simulator tool is made so that it helps advertisers answer that one question on what they need to bid for when they do not even know what others are bidding for. This tool will not show any of the hidden details of other bids but makes sure that enough information is provided to make the right choice.

This tool provides data in a graphical format allowing the users to take the right decisions. Values are provided based on which you can make a logical decision as to what is the next step. There is also a provision where in you can change your bid as and when you are viewing the graph giving out a result that will allow you to decide further on the bids that need to be processed.

If you are not happy with the information provided you could always use your own logic to decide on your bid as these are simulator tools and you never know how a real world data can affect this procedure. In the earlier days one had to bid and wait cautiously for any changing effects observed and then make sure that the right decision is taken, but now with the bid simulator tool things have become relatively easier.

With all this there is no need to worry about Google, because better than any body else they know their growth factor and they know they don’t have surprises in the roads that they have to follow. Growth rate in CPC may not be stupendous but the overall revenue collected is moving up and this is because of the high base amount of about $20 billion in a year.

Popularity: 2% [?]

posted in 19 Apr, 2009 by Prashant Vikram  

Paid Search to be a Great Phenomenon

Internet has turned to be a perfect place for shopping and even for comparing prices of the products which are available at the physical stores too. This has also increased the number of people who are getting online to check out rates, buy products, and exchange them and a lot more is done by sitting at home by just a few clicks.

Also a new research and study on online shopping has estimated that the growth of shopping online is just building up five times more when compared to that of the brick and mortar stones. With this news being put out, the marketers are looking out for bringing up paid searches which would certainly be a major aspect of internet advertising strategy. It has been figured out to be the best way to reach out to the buyer when they are online. Of course the charges have increased dramatically with improved competitions and more companies working on with similar keywords to achieve something they call as the market strategy.

At present, there are many of them playing with paid searches and there has been topped up benefit which is obvious from their plans. This is highly measurable and the pay is largely based on the performance received. This is because the top listed companies on search engines get better benefits as it has been thought by the customers that the top listed companies on these search engines are the best and the top performing ones. But it all depends on the advertising done online with their products and links!

Whatever be the concern, the major aim would be to bring up the perfect link between the customer and the agent to sell products successfully. Paid search is sure to take the toll to work on cost-per-click basis to bring up more people to the world of internet.

Popularity: 3% [?]

posted in 1 Oct, 2008 by Manish Pandey  

A Beginner’s Guide to Pay Per Click (PPC) Advertising

Pay Per Click or PPC is among the most popular of all web-marketing tools. It is nothing but a small two or three line text advertisement which contains keywords and phrases. These small advertisements are usually found on the right side of search pages on leading search engines. Quite often one or two links are also highlighted on search pages. These links are termed ‘sponsored links’ and can be seen in leading search engines such as Google, MSN Live and Yahoo. These sponsored links are nothing but PPC advertisements.

Pay Per Click Photo Credit: Fotos Nikon D40/D50

The three entities involved in PPC advertising are the visitor, the host that carries the advertisement and the advertiser, who has advertised a product or service on the host website, usually a leading search engine. In this form of advertising, advertisers have to bid on keywords and phrases. Whenever someone searches a product or service using certain keywords, the search result page will feature those advertisements which contain the keywords using which the visitor actually searched in the first place.

The internet is fast becoming the battle ground for business to garner their share of the market. With increasing internet usage, people around the world are searching for all sorts of products and services online these days. It has therefore become important for almost every business to have a significant online presence. Merely having an online presence though will not guarantee business. Websites need to attract traffic and this is where PPC advertising steps in.

PPC
Photo Credit: Sean McColgan

PPC advertising is growing rapidly at a mind boggling pace. Its popularity can be gauged from the fact that out of the total amount of money that is spent on search engine advertising, a whopping 81% is spent on PPC advertising. These figures do not come as a surprise to those businesses that have benefited from PPC advertising. There are several success stories of businesses that have been able to make the most out of PPC advertising campaigns.

The key reasons for the popularity of PPC advertising include:

  1. The risk involved is low since the investment is minimal.
  2. These advertising programs are fast to implement when compared to other media.
  3. Advertisers can manipulate ad positions and also control costs with them.
  4. Instantaneous results are a good possibility with PPC advertising.
  5. PPC advertisements give an opportunity for businesses to test their products for online marketing feasibility.

PPC: A Brief History

Contrary to popular perception PPC advertisements are not a recent phenomenon. They have been in existence for well over a decade now. The term was increasingly heard during the mid 1990s when the dotcom boom happened. One of the companies that pioneered the concept was goto.com which later on was rechristened Overture. In 2003 Yahoo took over Overture. The actual PPC scene began to see hectic activities once Google launched its ‘Ad Words solution to PPC. Almost every major search engine is into this form of advertising these days.

The minimum price for click which is popularly referred to as ‘cost per click’ varies from one search engine to another. It also depends on the competition involved for a particular keyword list or phrase. It is for this reason that particular keywords and phrases are known to cost more on leading search engines.

Effective PPC Advertising

Steps Involved in an Effective PPC Advertising Campaign

Although PPC advertising can look a relatively simple process, there are several issues that you will need to deal with once you decide on an advertising campaign. From choosing the right keywords to designing an attractive landing page, you will need to take care of several aspects.

A PPC Ad Photo Credit: rustybrick
A PPC Ad.
Several businesses have taken advantage of PPC advertising to make profits. With proper planning, you can implement a meaningful PPC advertising campaign, which can in turn mean more profits to your business. Let us look at the steps involved in making an effective PPC advertising campaign.

  1. Selection of the appropriate keywords or phrases is the first step involved in PPC advertising. Remember, keywords and phrases are the cornerstones of success in a PPC advertising campaign. They are the foundation on which the entire campaign is built upon and developed. If you are already advertising on other media, then you also need to ensure that your PPC advertising campaign also complements them too.
  2. Before you implement your PPC advertising campaign, you must first of all decide your budget. Proper planning will ensure that you do not overspend, while at the same time get effective results from your advertising campaign.
  3. You must be clear as to who your target consumers are. This way you will ensure that you reach potential consumers through effective advertisements.
  4. One way to target your target consumers would be to decide on a niche. Even if your niche market were to be small, a well directed and created PPC advertising campaigns can work wonders for your niche business area.
  5. It is not enough if you just advertise and then assume that it would be effective in getting more business. You should constantly monitor your PPC advertising campaign. Always remember that the internet is a dynamic place, where things change very fast. You therefore need to make sure that your PPC campaign is in tune with the changing trends.
  6. You must have a close look at statistical reports that are associated with your online advertising campaign. This will help you gauge the effectiveness of your PPC advertising campaign.
  7. The best way to go about creating a PPC advertising campaign would be to hire the services of professionals. This is so because they will be experienced in creating the right copy or content for your PPC advertisement. A well written and concise copy can make the difference between success and failure in a PPC advertising campaign.
  8. Along with working on your PPC advertisement, you should also simultaneously make sure that your website is attractive and easy to navigate, since your PPC advertisement will be leading web visitors to your website.

This form of advertising ensures a win-win situation of all the parties involved and it is no wonder that it is growing at a rapid rate. With increasing internet connections, the future holds immense possibilities for PPC advertising.

Popularity: 5% [?]