In the Yahoo Q2 earnings call, what Carol Bartz was focusing on was the advertising surrounding local and other small businesses. During the announcement she pointed out that these are the major fragments needed by the company and must be given more importance. Along with this she spoke about the new deal which was signed with AT & T which would concentrate on selling ads for display on the website to the small business teams.

Here I have brought about the small call transcript by Bartz:

We also know that local relevance of both content and advertising is increasingly important to our users and capturing more of the local ad market is a big focus to us. To this end, we have announced today that we have expanded our relationship with AT&T to include the reselling of Yahoo! display ad inventory by AT&T’s advertising sales force. Grouped with our strategic newspaper consortium partnership we now have a local sales force 13,000 reps strong. These relationships extend our reach into the fast growing local online advertiser segment.

Apart from the small business earning, she also talked about the Bank of America small business answer center and here is what she had to say:

[L]arge advertisers such as Bank of America come to us because of our leading sites and large reach. We are partnering with B of A to promote its small business answer center. The center is integrated with our popular social assets such as Yahoo! Answers and Yahoo! Group to capture user engagement. It is promoted across our network through related search and display ads.

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